BusinessWeek reports that an alliance of British companies — including ITV, BT, Vodafone and the UK subsidiaries of Yahoo! — have said that a European Commission proposal to impose rules for traditional broadcasters on new media providers could have ‘unintended consequences’ and hurt investment (not to mention hurt their own potential business growth). The EU wants to make IPTV and TV-like services follow the same set of rules as existing broadcast programming. Currently the rules include limits on hate speech, advertising and the kind of content that can be broadcast to children.
All we can say is: good luck.