Now That’s What We Call Shock Art

An anecdote from the founder of Boy about the true art of shock.

In the current issue of Arena Homme, Stephane Raynor, founder of the iconic 80s clothing label reminisces:

The original BOY shop had two controversial focal points in its window. One was the explicit Polaroids of ‘the action in the changing room from the weekend — it was like some darkroom back there.’ The other was the ever-changing window displays themselves. ‘Perhaps there’d be a Madonna and Child that got the church down, or swastikas; then there was the chopped-up dead boy, with a Dr Martens boot by his bleeding head and signet ring on his severed hand.’ This display caused one passer-by to suffer a heart attack, Raynor says…

Eat your heart out, Damien Hirst et al.

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