In the current issue of Arena Homme, Stephane Raynor, founder of the iconic 80s clothing label reminisces:
The original BOY shop had two controversial focal points in its window. One was the explicit Polaroids of ‘the action in the changing room from the weekend — it was like some darkroom back there.’ The other was the ever-changing window displays themselves. ‘Perhaps there’d be a Madonna and Child that got the church down, or swastikas; then there was the chopped-up dead boy, with a Dr Martens boot by his bleeding head and signet ring on his severed hand.’ This display caused one passer-by to suffer a heart attack, Raynor says…
Eat your heart out, Damien Hirst et al.