Logo Puts the ‘Limp’ in Olympics

Olympic identity appears to fall at the first hurdle. But, is it all just a clever marketing stunt?

London Olympics logo So that’s what £400k spent on Wolff Olins’s endless meetings and stale Pret sarnies bought us. Good to see that some of the money ‘freed-up’ by the arts funding cuts we mentioned earlier has been spent so wisely.

But, enough enough already with the sarcasm. More constructive critics might argue that the desire for “reaching out and engaging young people” (presumably that’s a reference to the ‘funky’ shapes and colours, a la Thompson Twins 7-inch sleeves circa 1982) could have been more usefully satisfied by — for example — actually reaching out and engaging with them. London has a unique street-art culture, and that 400k could surely have funded some ongoing recognition of and support for the nascent design talent on the streets of East London — which might have generated some real interest in the design aspects of the Olympics amongst young people. And just maybe, a better logo. A sadly missed opportunity.

(BST’s editor points out that it does look just a teeny bit new rave. Maybe. If you squint. Hard. After downing a litre of ‘vodka’ at a mid-week Dalston lock-in.)

Anyways. You know you’re experiencing a post-‘that kidney show hoax‘ sign-o-the-times moment when the BBC News blog speculates that the whole thing might be a set-up to get publicity, after which the plan is to replace the controversial identity with one ‘made by the people for the people’.

We believe they really do think that their design rocks. The suspicious absence of ‘approved’ comments on the official london2012 blog posting also suggests that they don’t want anyone cluttering up their special happy place with naysaying negativity. Maybe they need ‘blogging’ explained to them, as well as ‘design’.

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3 Responses to Logo Puts the ‘Limp’ in Olympics

  1. chris says:

    Why dont they do a national schools competition for the logo – would have been much better than this awful design.

  2. Anne-Fay says:

    The most fatal blog comment may yet be the one likening the image to Lisa Simpson giving head – which even the Guardian arts blog picked up on.


    Global hilarity ensues.

  3. Lisa Devaney says:

    I see roadkill – its like a raver kid got squished. This sucks! Give back the money you dumb asses! You are so right about how the Olympics could be supporting new arts from London rather than killing us. They must do more to involve existing groups of this thriving city rather than destroying them – and it isn’t just the arts they are sucking £ from, its youth programs, its mental health programmes, its even sports! Lets do something BigShinyThing.com and make a stint about this in a big, big, big SHINY way.

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