Fashionomics

Hot on the dangerously high heels of the ‘hemline index’, comes another economic indicator from the fashion world. A recent issue of the FT‘s How to Spend It glossie features a shoot in an alien-looking location. Fashionistas are even more notorious than ad folk when it comes to jetting off to the Maldives ‘for the light’, but this shoot is different. This fashionably sparse landscape doesn’t come courtesy of some desert or even Lanzarote. Instead, the photo credits include “Bryant Homes, new homes development, Oxfordshire” who are clearly diversifying in the absence of any houses to build. Times is hard.