New stop-motion animation picture Coraline is stretching transmedia marketing to new lengths. Via the film’s official site, fans can now knit their own version of the eponymous character’s jumper. Bound to be a cult item, and cannily available in both kid and kidult sizes, knit yours now…
- activism Addictive TV advertising animals animation API apple architecture art bbc billboard blogging books brand extension celebrity censorship club culture crime death design DIY media dotcom 2.0 Ebay facebook fashion film Flickr food future games google graffiti guerrilla Hackney intellectual property Internet internet television interview iPod London London club photography marketing mistakes media Microsoft music MySpace news New York open source outdoor performance photography politics print media PVR remix-culture retail RIP rumour Shoreditch Skype social media Sony street art style subversion technology television tivo transmedia TV vj VoIP war Web 2.0 weird science yahoo youth YouTube zeitgeist
Just a quick note that the link to the web site is not working, it links to colaline.com not coraline.com.
oops thanks!