These t-shirts handed out at a neo-Nazi concert challenge the wearers’ politics by changing message in the wash. The campaign was conceived by Exit, an organisation which encourages individuals to leave the far right in Germany. The message reads: ‘If your t-shirt can do it, you can do it too — we’ll help you get away from right-wing extremism.’ According to Bernd Wagner of Exit, the t-shirts not only reached some 250 of their intended target but simulated debate and conversation within both the far right movement and German society at large. Result.
Via The Next Web.