Networks move primetime TV shows onto video on demand.
The move will enable viewers to buy and view advertising-free versions of popular primetime TV shows. NBC Universal this morning announced it will launch an on-demand service through satellite operator DirecTV. A few hours later CBS announced a similiar service through Comcast’s digital cable system. The moves follow ABC’s deal with Apple that allows viewers to download commercial-free the network’s prime time viewing for $1.99 onto iTunes for play on an iPod.
Already this story is being reported as the dawning of a new era of ‘ad free TV’ - see Guardian article: “Ad free TV launched in US“.
Story via Advertising Age.
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