Spot the sponsorship in these photographs of club kids taken in the backstreets of Shibuya in Japan.
Trace Magazine features the Absolut Metropolis shoot which took place in Japan a few months ago. The vodka brand invited a bunch of club kids to incorporate the bottle shape into their various outfits and this was the result. The magazine’s rather lumbering explanation reads , “This Absolut Metropolis idea was born – and brainstormed – out of Absolut’s decision to add a new twist to their communication within fashion by infiltrating the busy streets and teaming up with original, creative thinkers in the Big City [Tokyo]. Over a seven month period, we travelled to Toyko numerous times in search of those urban creators who best supported our claim that rapid change could be brought by a few single-minded individuals who unleash their passions through self-creation. With this global initiative, which is being launched within these pages with future extensions into magazine ads, a special website and events, we gave these creators an international platform where their ideas, as channeled through homemade fashion designs, could be shared with a captive audience. ”
Looks like dodgy clubwear label Cyber Dog is still big in Japan.

![[Image relating to the story Christmas at Number 42]](http://farm3.static.flickr.com/2650/4194806474_aa3bfc8c85.jpg)
![[Image relating to the story Introducing <em>Fire & Knives </em>]](http://www.bigshinything.com/wp-content/uploads/2009/11/Front_coverpage1.jpeg)
![[Image relating to the story BigShinyThing recommends… Regretsy]](http://www.bigshinything.com/wp-content/uploads/2009/11/kittenhead.jpg)
![[Image relating to the story Face On]](http://farm3.static.flickr.com/2467/3616836686_143db79999.jpg?v=0)
Add a Comment