News Corp starts to colonise MySpace with Sun readers.
The Guardian reports today that News Corp’s British tabloid The Sun :
is planning to give its website a massive boost by tying it to the recently acquired and hugely popular MySpace.com community and networking site to create a “MySun” online readers’ network. The plan, in its early stages, would allow readers to go to a MySun portal and create their own web pages, blogs, as well as share pictures and video clips with friends using MySpace.com software.
In February MySpace overtook the BBC site in terms of visitor numbers and grew six-fold year on year, according to internet monitor Hitwise. It is thought that News Corp initially considered tying the site to its Times broadsheet but swiftly realised that MySpace’s 16-34 year old demographic might not be a good fit.
How Sun readers will get on with all of MySpace’s preening electroclash kids remains to be seen — could lead to some interesting colonies forming out there…
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