BigShinyThing

Monday 31 October 2005

Apple mis-judges massively and posts a photo of Rosa Parks on her bus replete with the slogan ‘Think Different’.

The image was on Apple’s site. Thanks to the power of the Internet though is it saved for posterity here and on various other blogs. We look forward to Nike running an ad with ‘Just Do It’ emblazoned in front of, say, Gandhi. Oh yeah. Apple already did that.

Gawker has a nice crit of why brands associating themselves with important historical figures is a Not A Good Idea:

Because the greatest tribute is always to be posthumously whored out to sell flimsy, overpriced, glorified walkmen to yuppies and aging boomers.

True.

Posted by Anne-Fay | Tags: apple, marketing mistakes, Rosa Parks

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