BigShinyThing

Friday 25 February 2005

Could the company that owns the mp3 player market be about to go into PVRs?

There are rumours this week that Apple is about to make a bid for the original Personal Video Recorder (PVR/DVR) manufacturer TiVo

The financial markets seem to be taking the news seriously as TiVo shares increased by 17 percent

See article from computer review business online here

An open letter from Forrester analysts Josh Bernoff and Chris Charron pleading with Steve Jobs to Do the Decent Thing is here

The really interesting point is this:

The brands are compatible. Apple’s and TiVo’s customers both love their products–in our DVR survey last year, 19 percent of respondents used the word “love” to describe their DVRs, with TiVo users leading in satisfaction. Why? Because TiVo, like Apple, creates products with insanely great design.

Posted by Anne-Fay | Tags: apple, PVR, rumour, tivo

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