Only days after financial services giant Morgan Stanley informed print publications that its ads must be automatically pulled from any edition containing “objectionable editorial coverage,” global energy giant BP had adopted a similar press strategy.
This is so weird. Just as they should be worrying a lot more about what’s being said about them online, hard hitters like BP and Morgan Stanley choose to try and censure print media.
Other big corporations are so keen to ‘join the debate’ online that they have started employing their own in-house bloggers - see story ‘Corporations Enter the Blogosphere’ on CNN.
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