From TiVo to iPods, an estimated 27 million U.S. citizens own one or more on-demand media devices, according to a study by Arbitron and Edison Media Research released this week
The study, based on January telephone interviews with 1,855 participants, found that 10 percent of consumers watched video-on-demand via cable or satellite in the prior 30days; 11 percent accessed news online; and 37 million consumers listened to Web radio
Andy Duncan, chief executive of Britain’s Channel 4, said recently: “We are moving from a push system, where the broadcaster (or studios) decided what you could watch and when, to a pull system where viewers choose what to view, how, and where and when.”
Or as Bill Gates would have it, at this year’s World Economic Forum in Davos:
“Satellite is toast”
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