Wee Scottish actor Alan Cumming has launched an eponymous perfume - no, really.
Both Gawker and ad-rag have already picked up on this but we thought we’d cover it because it’s genuinely Out There. You can imagine the brainstorm: ” so, Mr Cumming what can we stick your name to to leverage your celebrity brand. Cumming, cumming, cumming … hmmm … I’m cumming … Eureka!”. Nice. And he means it - having deployed the radical perfumer, Christopher Brosius, to develop the scent.
It’s either the most audacious/downright silly celebrity perfume launch ever or a brazen postmodern deconstruction of the fragrance industry. An anti-perfume, if you like. If it’s the latter then Comme des Garcons got there first but full marks for trying. Check it out for yourself on the ‘Cumming the Fragrance’ site.
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