BigShinyThing

Monday 22 January 2007

The BBC’s most valuable brand property speaks…

In a recent interview David Attenborough claimed that interruptive advertising is the reason why he would never work for another broadcaster. Attenborough’s hatred of commercially-funded TV is part justified by the fact that his programming actually makes money for the BBC:

Our programmes aren’t cheap, but they do sell around the world. So I think you can argue that they don’t cost the licence payer anything. On the contrary, they make money for the BBC.

He says:

I hate advertisements, virulently and with ferocity. If that [TV] set has any damage it’s likely to be because I have thrown something at it when it came to an important point in the drama and they showed a picture of a chocolate bar. I hate advertisements everywhere. I know all the arguments and I know I’m being quirky and that newspapers would die with advertisements, all that. But none the less, I hate them for what they do to the intellectual life of this country, I hate them for what they do to the English language, I hate them for what they do to the coutryside.

Not a fan, then.

Posted by Anne-Fay |

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