Dating site Gaydar has set up an online travel company. So far, so ghetto - there are loads of gay holiday companies, right?
Until you realise that Gaydar has 2.1 million subcribers in the UK alone, it’s a global site and that Gaydarers already hook up with fellow gaydarers on their travels. Suddenly, it’s an inspired idea. Brandrepublic (subscription required) reports that the company behind Gaydar Radio and Gaydar.co.uk is launching Gaydartravel.com with a £1m marketing budget. QSoft Consulting, owner of the group, said research conducted by Gaydar Radio showed that a quarter of Gaydar’s audience were interested in purchasing global travel packages online.
The survey’s respondents took an average of 2.5 holidays a year, with city breaks and beach holidays topping the list. Gaydartravel.com will offer tailored packages to destinations including the UK, South Africa, Europe, the US and Australia.
Darren Cooper, Gaydartravel travel manager, said: “With many of the mainstream travel companies now actively chasing the gay and lesbian market, we are in a great position to negotiate better deals for our customers.”
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