BigShinyThing

Fashionomics

Friday 15 August 2008

Fash-mags as economic indicator.

Hot on the dangerously high heels of the ‘hemline index’, comes another economic indicator from the fashion world. A recent issue of the FT’s How to Spend It glossie features a shoot in an alien-looking location. Fashionistas are even more notorious than ad folk when it comes to jetting off to the Maldives ‘for the light’, but this shoot is different. This fashionably sparse landscape doesn’t come courtesy of some desert or even Lanzarote. Instead, the photo credits include “Bryant Homes, new homes development, Oxfordshire” who are clearly diversifying in the absence of any houses to build. Times is hard.

Posted by Anne-Fay | Tags: fashion, magazines, recession, zeitgeist

One Comment

David Barrie [August 19th, 2008 at 9:32 pm ]

Hilarious! Bagsy the stylist’s job on the next Bottega Veneta in the lavs at Stoke on Trent train station.

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LIFESTREAM / Nov 21^st 2008

What's On...

Nov 20^th 2008

	We posted 15 pictures on Flickr...

Nov 19^th 2008

AF: “is sitting in her new starck ghost chair which was bought for her by her very lovely friends xxx”

AF: “Oops”

AF: “I”

AF: “Is listening to Coil. Happy”

Nov 18^th 2008

DB: “Thanks to the nice people at Hub KX for letting me squat there this afternoon.”

Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media - NYTimes.com

[CNN opens hub in Abu Dhabi]

Scrabble regains No 1 spot | Business | guardian.co.uk

[Mainly thanks to scrabulous ... could this be the first example of successful marketing out of facebook (albeit accidental)?]

Hulu draws level with YouTube ad revenue - Brand Republic News - Brand Republic

[Ah the value of starting up with an advertiser-funded premise AND legitimate content. Boring but true ...]

Financial crisis changes consumers' online habits - Marketing News - Marketing Magazine

[Voucher websites are the fastest-growing area of internet retail. The sites, which offer discounts at popular stores, were introduced to the UK in September 2007 and the sector has experienced a 130% increase in traffic in the past year.]

Cayman Went: Advertising with Entertainment Roots - mediabistro.com: AgencySpy

Photo Gallery: The Raging California Wildfires

[Flickr flames ...]

Brooke Shields Says Lipstick Jungle Isn't Dead Yet | The New York Observer

["We're so popular with DVR. We have such a following. The problem is people aren't watching it live and that affects advertisers and that means money. So, basically, they're just trying to figure out a way to reconcile our huge fanbase with advertisers and making sense for them financially... "]

Nov 17^th 2008

Suing the gang next door: Yakuza dragged to court - International Herald Tribune

Conspicuous consumption goes out of style

[The rise of 'subtle luxury' - think understated and enduring, as opposed to flash and fashionable ...]

'Sorry, we're closed' could be sign of times

[OC&C, the strategy consultancy, has carried out the first sector-wide study of its kind into the profitability and dynamics of the retail industry, culminating in its report State of Retail 2008.]

Nov 16^th 2008

Paris is Burning

AF: “anger is an energy”

Nov 14^th 2008

The End of Wall Street's Boom - National Business News - Portfolio.com

	We posted 7 pictures on Flickr...

Harvard Business Review - HBR List 2008

[Old news but good news.]

	We posted 19 pictures on Flickr...

The Morning News: Business : Wal-Mart Advances Media Marketing

[Leveraging 'mum media'.]

Nov 13^th 2008

HATS OFF -- the acclaimed documentary by Canobie Films, starring Mimi Weddell

Doom-mongering: A 2009 Internet Media Plan

[Grimness from Gawker.]

Nov 12^th 2008

	We posted 1 picture on Flickr...

	We posted 10 pictures on Flickr...

Nov 11^th 2008

Young adults are more open to branding on social networking sites - Brand Republic News - Brand Republic

No Golden Arches, No Clowns - McDonalds Japan Goes No-Brand

[McDonald's goes dark ...]

You Tube to start showing full-length films - Times Online

[YouTube gets increasingly desperate in its attempts to monetise content ...]

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