Visually arresting images are labelled with a 0900 number, meaning that people have to pay via their phone bill to get full access to the ad
The images are designed by renowned photographers and illustrators and printed on posters, postcards and in publications. The audio that comes with each ad offers a short narrative story and/or sound composition that compliments the image.
According to the blurb …
We want to show that you can do more with mobile phones. Everybody has got one so why not use them for advertising. By addressing people to call in an indirect and intriging way, you have a longer print/customer contact than usual. In the SoundAds campaign we were able to push this contact up to 1.15 minutes.
The campaign ran in various Dutch media during March 2005.
![[Image relating to the story South Bank Takedown]](http://www.bigshinything.com/wp-content/uploads/2008/08/2800606495_7f3cf289b1.jpg)
![[Image relating to the story Addictive TV at the National Theatre]](http://www.bigshinything.com/wp-content/uploads/2008/08/2789781914_ace34af304.jpg)
![[Image relating to the story Milking It]](http://www.bigshinything.com/wp-content/uploads/2008/08/33902.jpg)
![[Image relating to the story Fashionomics]](http://www.bigshinything.com/wp-content/uploads/2008/08/2765266796_b639055356.jpg)
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