BigShinyThing

Wednesday 23 February 2005

One in five of all floor cleaners bought in the US is a Dyson

Dyson has announced that it is outselling Hoover in the US a mere two years after entering the market. The bagless vaccuum cleaner maker has gained a 20.7 percent share of the $2.3bn (£1.2bn) whilst Hoover has 15.6 percent. In 2003, the British group only had a 4.6 percent share but sales of 891,000 - a threefold increase - in the past 12 months have made it the market leader

The Guardian has open access coverage of the story here

Posted by Anne-Fay | Tags: dyson, hoover

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