One in five of all floor cleaners bought in the US is a Dyson
Dyson has announced that it is outselling Hoover in the US a mere two years after entering the market. The bagless vaccuum cleaner maker has gained a 20.7 percent share of the $2.3bn (£1.2bn) whilst Hoover has 15.6 percent. In 2003, the British group only had a 4.6 percent share but sales of 891,000 – a threefold increase – in the past 12 months have made it the market leader
The Guardian has open access coverage of the story here

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[...] James Dyson is a classic case of determination. In 1983 his new idea was rejected by all the major house hold vacuum cleaner manufactures. He had the focus, belief and commitment to manufacturer the new idea himself in 1993. During 2005 Dyson took a massive a 20.7% US marketshare compared to Hoover’s 15.6%. [...]