Time Warner is offering an ‘Ebay on TV’ feature at no charge to some 50,000 DVR subscribers in Austin, Texas.
The trial offers another form of alert if a customer has been outbid on an item. When this happens, a flashing text message appears on TV reminding the bidder to resubmit another offer via their computer.
Not news to those of us who are already sad enough to have outbid texts sent to our mobiles but hey. And still doesn’t solve the problem of having to high tail it to the nearest computer before someone else gets that sought-after pair of 70s rollerskate shoes.
It does remind me of the inspired eBay reality TV show, featuring the back stories from items traded. Sadly, it seems to have disappeared with Ebay resorting to trad TV advertising, at least in this market.
The full Mediaweek story is here.
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