BigShinyThing

Thursday 11 August 2005

Missing a fantastic brand marketing opportunity, FedEx sues a man making furniture out of their boxes.

Maybe they should have called their marketing department instead of the lawyers: ‘Look! Someone loved FedEx so much they made all their furniture out of it/our packaging is strong enough to make tables out of’ … and so on.

Wired has the full story. The website which sparked the litigation is still viewable at www.fedexfurniture.com.

Or maybe it is some clever marketing ploy … it’s getting increasingly hard to tell.

Posted by Anne-Fay | Tags: FedEx, furniture, intellectual property, marketing mistakes

Add a Comment

LICENSE:
This article is provided under a Creative Commons license.

LIFESTREAM / Oct 12^th 2008

What's On...

Oct 11^th 2008

AF: “Sitting in the autumn light at wapping power station”

Why globalisation will yield to regional fiefdoms - Times Online

RGE - The world is at severe risk of a global systemic financial meltdown and a severe global depression

[Not that this is exactly new news, but here's a (fairly finance-jargon-heavy) update from 'Dr Doom' himself -- Nouriel Roubini -- who predicted all this some time ago..]

Oct 10^th 2008

DB: “Ok. One last time: BUY THE BOOK: http://tinyurl.com/47c338”

[Not just because we're in it. It's a great snapshot of a global scene, with some nice recipes as a bonus.]

Oct 11^th 2008

Oct 14, 2008: mySociety's 5th Birthday Party at The Hub Kings Cross

[We love MySociety. Show them some love back by buying them a drink at their birthday celebration.]

Oct 24, 2008: This is Not a Gateway Festival at Various, Dalston

[DIY festival of urban thinking, at locations around Dalston]

Oct 16, 2008: Sprawl @ Cafe Oto at Cafe Oto

[Friendly night of experimental music at newly-hip Dalston's hippest new venue]

Eno's Bloom for iPhone. Pocketable Generative Synthesis...

DB: “Beautiful autumn day. BST will be getting the 277 to Canary Wharf then taking a nice long walk back to Wapping along the river...”

Nov 11, 2008: E-Democracy '08 at TBA

Oct 10^th 2008

DB: “So: Bush 'vows to solve the US financial crisis'. What exactly is he proposing? Regime change? Oh, hang on...”

	We posted 4 pictures on Flickr...
	[...and a few more...]

DB: “hunkering down in front of the feeds to await the opening of the US markets...”

	We posted 23 pictures on Flickr...
	[Pix from the Urban Cookbook launch party last night @ Cargo]

Springwise: Twitter for enterprises

[Not surprising ...]

Advertising - A Way to Save and Still Have Crisp Clothes - NYTimes.com

[A new partnership between the retailer Ann Taylor Loft and Procter & Gamble is turning stores into launching pads for two new products, Tide Total Care and Downy Total Care. Both products claim to cut down on dry cleaning bills by helping clothes look new for a longer time.]

Saab offers pre-Christmas car discount

[Interesting tactic: giving consumers the chance to buy cars at the same discounted rate as staff.]

TIME TO PAY UP, CHARLIZE - New York Post

[Charlize Theron will have to pay - perhaps eight figures - for wearing the wrong watch, a Manhattan judge has ruled.]

DB: “Haven't seen a 'guess whose money's gone to Iceland' headline yet, but surely only a matter of time...”

Oct 9^th 2008

Oct 9, 2008: ORG Volunteers Meeting at ORG HQ / ORG Towers / Venda Grays Inn Road

Advertising - Spreading the Word (and the Lotion) in Small-Town Alaska - NYTimes.com

The ultimate in glamour: How to give yourself a 'Joan-over' | Mail Online

[Daily Mail guide to dragging up ....]

A First Look at Chloe: The First Good Nightlife Thing in a While -- Grub Street: New York Magazine's Food and Restaurant Blog

[This white tile trend is a bit abattoir/CSI NY, no?]

Can America Close the 'Innovation Gap?' - BusinessWeek

DNA - Money - India sees fastest growth of millionaires - Daily News & Analysis

Nylon Blogs » Blog Archive » Sex Bomb?

[Nars launches 'Super Orgasm' blush.]

YouTube - OMG it's so cute! - baby panda playing

DB: “Hang on, what's that at the door? Oh. Hello, Wolf.”

Oct 8^th 2008

Bank robber hires decoys on Craigslist, fools cops | The Social - CNET News

[Now THAT's crowdsourcing...]

Marc Newson's challenge: Styling a superjumbo - International Herald Tribune

Add a Comment

What's On...

Need to Know

Chrome, The Cloud, McCloud

Our Big Shiny Lifestream Thing

Cute Overlord

The New News

Listless

Product Displacement

BBC Twitters Parliament

Lessons from Tyra

Genius as a Product

IM bttr

Twitter “Not Pointless” Shock

Web 3.0 Starts Today

RIP Albert Hofmann

Make3D (Does Exactly That)!

Skirting the issue

Overheard on the tube

Flickr Burns

How to advertise in social media

The Day the Music (Industry) Died

Nice to Know

Urban Cookbook Party Reminder!

Introducing Louise Golbey

RIP Nagi Noda

Harvey Pics

South Bank Takedown

Addictive TV at the National Theatre

Milking It

Meet Emily…

Leigh Bowery on Advertising