BigShinyThing

Why do big companies like to stifle little ones? You’d have thought that in the brave new Web 2.0 world, big brands would have a better way to deal with mergers and acquisitions but apparently not. Example: we are currently witnessing a major user-generated riot as long-term Flickr users are informed by Yahoo! that they will soon have to use a Yahoo! id to access and use the photo-sharing site.

We’re with the rioters.

Yahoo! bought Flickr a while back. Since then it’s grown hugely and doubtless benefited from Yahoo!’s grown-upness and corporate clout. As for us users, the folk who actually populate Flickr with our stuff, Yahoo!’s presence has until now been pretty benign. We’ve also been patted on the back for being ‘old skool’ by Flickr when we sign in — i.e. a user from before the buyout. This makes us feel kind of with it and proud in a very ‘get me i’m an early adopter’ type way. We’re also the biggest marketing tool Flickr has. Only yesterday we were earnestly telling colleages that ‘Flickr changed my life’. And it has.

Here’s an email that one of us sent on receiving the mail saying that I would soon need a Yahoo! id to sign in — the petulant tone is particularly important:

I don’t want a sucky Yahoo! account.

I hate Yahoo!

I like being an old skool user.

Pooooh.

I guess that Flickr/Yahoo! are betting they can afford to lose the old-timers for the sake of more joined-upness and the ability to flog Yahoo! products to the Flickr users who are left. We’re just left feeling that something brilliant has now been tainted and that — much like when Google took over YouTube — the party is somewhat over. And — more worrying for Flickr — I don’t know if I’m going to be envangelising about Flickr for much longer — not if it involves becoming a Yahoo! user. Urgh.