Sony’s attempt to use quietly-branded graffiti to promote its PSP has spectacularly backfired.
The street art community has reacted to the work as a corporate invasion of their space and retaliated in spectacular style - from daubing ‘fony sony’ across the work to our personal favourite: ‘I don’t want this for Christmas’. Street art site Wooster is cataloguing the various attacks on the PSP graffiti, which Sony paid genuine artists to execute. Meanwhile Wired has stirred up the debate online with a scathing article, sample text:
Advertising firms call it genius, but the word on the street is less flattering.
The Sony ads are the subject of much discussion on Flickr where the artwork can be seen ‘clean’ and street art site Wooster have posted a passionate polemic on the subject.
The mainstream media (in this case the International Herald Tribune) have now picked up on the story, reporting “Sony aims at hip crowd, but bid backfires a bit”. Given that the graffiti story is a mere footnote compared to the far more damaging revelation that some of Sony’s music CDs contain illegal spyware, we would say - no kidding.
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