BigShinyThing

Friday 29 July 2005

Ford Motor Company is using flash mob-style concerts to promote its new Ford Fusion model to young people in the States.

Flash Mobbing was a craze from a couple of years back where crowds mobilised by text messages and emails met up up pre-appointed places to start pillow fights and other hilarious japes. Ford in collaboration with Sony Pictures Digital are using the same model to promote their Flash Fusion Concerts, the details of which are kept secret until the last minute.

So is the usual corporate hi-jacking of an underground trend? Yes and no. The events are hugely successful and no one seems to be ‘officially’ selling out. As the Financial Times begrudgingly notes, “The artists themselves – The Roots, Fat Joe, The Wallflowers – are clearly happy enough to perform for Our Ford and the fans seem thrilled at the idea of attending a musical sales pitch if it means they get free tickets.”

Posted by Anne-Fay |
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Contact: anne-fay (at) bigshinything (dot) com

LIFESTREAM | TWITTER / Sep 3^rd 2010

AF: “@mokbeehive at the risk of sounding like an ad, using Skype has saved us a fortune in conference-call related costs xxx”

DB: “The Orb and David Gilmour have released a collaboration? Cannot WAIT to get my time machine fixed and return to C21...”

AF: “plotting trip to beloveds in Amsterdam”

Sep 2^nd 2010

DB: “Bo Ningen brilliant at The Macbeth tonight. Can't wait to see them at #offsetfestival. Photos to follow tomorrow...”

AF: “Bo Ningen at the Macbeth and I am wearing Jigsaw ha”

AF: “Paul Boudens at The Wapping Project

”

DB: “At the Paul Boudens PV at Wapping. Good stuff, well selected, beautifully presented...#wappingproject”

AF: “fan girl day”

AF: “@timhayward what about the cat? and what child? glad to see that we are preoccupying your subconscious though xxx”

DB: “Ping reminds me, both Look & Feel and function, of the terrible software Sony used to ship in the last days of minidisk (& prob still does)”

AF: “@timhayward looks familiar

”

DB: “Ping recommendations -- Gaga? Katy Perry? Linkin Park? Based on my library of Tibetan ritual music, ECM, postpunk... #fail”

AF: “geeking out

”

AF: “@mokbeehive fab - give me a call when you're free. Am around all today/tomorrow - whenever! x”

Sep 1^st 2010

AF: “Flying spine

”

AF: “Following the Tabi footprints #Margiela

”

DB: “looking forward to shooting at #offsetfestival this weekend...”

AF: “@mokbeehive enjoy Liberty and don't walk into any of the mirrors! How did things go with MW in the end? x”

AF: “v excited about catching the Margiela 20 exhibition at Somerset House. Am painting myself white in preparation”

Aug 29^th 2010

DB: “@eyelust we were also VERY underwhelmed. Looked like random stuff from the back of the archive...”

AF: “RT @darrellberry: RT @petermread: I'm at Notting Hill Carnival w/ 94 others.

<< 94? carnival not so big w 4sq demographic i see”

DB: “RT @petermread: I'm at Notting Hill Carnival w/ 94 others.

<< 94? carnival not so big w 4sq demographic i see”

DB: “RT @annehyphenfay: We have grown a small tomato

<< unbelievable but true #vegetables #impossibility”

AF: “We have grown a small tomato

”

Aug 28^th 2010

DB: “Cardboard cutout hipsters seem to have discovered the lovely The Grapes pub on Narrow Street. Sad if true.”

DB: “RT @guardiannews: Ekow Eshun: Why I'm quitting the ICA

<< because on his watch it lost all contemporary relevance?”

AF: “Installing the @net-a-porter iPhone app. Hilariously, it's 'free'”

AF: “that pigeon is getting closer”

AF: “stunning autumn day and I'm inside copy editing. Tum ti tum”

AF: “really hoping that @icalondon can now start afresh and get some relevancy back. Maybe revisiting perfomance and digital art might help?”

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