BigShinyThing

According to the Financial Times, media moguls such as Rupert Murdoch are paying attention to the (rather gloomy) prediction of this short film. ‘Epic’ envisages a future in which online brands google and amazon will both create and own the media:

In the year 2014, The New York Times has gone offline.

The Fourth Estate’s fortunes have waned.

What happened to the news?

And what is EPIC?

Think this is far fetched? This week Google overtook Time Warner to become the world’s most valuable media company:

After its shares hit an all-time high on the New York markets on Tuesday, Google is now worth $80bn (£44bn). This takes it ahead of media leviathan Time Warner, which is valued at $78bn. The valuation comes in spite of the fact that Google’s annual sales total just $3.2bn, a fraction of Time Warner’s $42bn.

See the full story here.

The ‘Epic’ film is here.