The late great talks to Campaign.
Whilst researching something completely different, I came across an interview with Leigh Bowery in Campaign magazine, of all places. The context was a Pepe Jeans commercial that Leigh was featuring in: apparently when the client was around the director Tony Kaye told the performance superstar to ‘hide in a cupboard’. Unsurprisingly, the devastatingly original Leigh had some choice words to say about the ad world, including the following gem:
I am quite pleased that advertisers use dated ideas and concepts because good ideas should never be used immediately.
Good advice for ad-appropriated club kids, designers, artists, whatevers. I couldn’t find the commercial (anyone?) so here’s the Raw Sewage clip from ‘The Legend of Leigh Bowery’.





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