BigShinyThing

Michelob(e)

Monday 6 February 2006

Brain-mapping responses to Super Bowl advertising. No, really.

Last night at the UCLA Ahmanson-Lovelace Brain Mapping Center, Marco Iacoboni and his group used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching the Super Bowl ads.

EDGE is posting results as they come in.

Iacoboni has already sent a first report, with two winners and two losers, and an image. More information is coming in as we type…

Pictured is a ‘positive’ response to the Michelob ad.

Posted by Anne-Fay | Tags: advertising, future, Michelob, Super Bowl, weird science

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