The TV Channel for the Uber-Rich.
Obvious really. As mass media becomes increasingly segmented (see The Long Tail), niche audiences can be pinpointed and sold to. So… create a TV channel for the super rich and target them. Plum TV is born, ‘delivering America’s most affluent and inflential audience’. According to Plum’s media pack:
Plum TV is a unique media vehicle that combines innovative local television programming, a highly targeted demographic, and an inventive approach to integrated/branded content not otherwise found in this medium.
Plum’s network of cable channels is broadcast in the Hamptons, Nantucket, Martha’s Vineyard, Vail, and Aspen. Over the course of the seasons, over 6 million individuals come through these markets. Our audience comprises America’s most influential and affluent — CEOs, celebrities, media moguls, political powerbrokers, and tastemakers. Plum captures the distinct ambiance and local culture and provides an outlet for residents and locals alike who are emotionally connected to these beautiful places.
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