BigShinyThing

MySpace Race
Thursday 26 January 2006

Google CEO Eric Schmidt told Rupert Murdoch that his purchase of MySpace.com would turn out to be best deal of his life. He could be right…

According to a profile of the social networking site in Businessweek, MySpace is the runaway Internet property of the moment — and it’s getting bigger all the time. MySpace currently has 43 million users, with 150,000 new ones arriving every day. A major driver of growth on the site is its affiliation with music — there are currently 10,000 pages for UK bands alone and Madonna launched Confessions on a Dance Floor on MySpace. Bands like Arctic Monkeys have built their careers using p2p sites like MySpace instead of conventional channels like radio to spread their music. Both acts have MySpace profiles. Ten percent of all advertising impressions across the Internet happen on MySpace — twice as many page views as Google. All NewsCorp have to do now is the leave the site the hell alone…

Posted by Anne-Fay | Tags: , ,

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