“Better than YouTube”, apparently.
Techdirt reports that:
User-generated video-sharing site [God we need a proper short word for this stuff!] Revver has landed an intriguing partnership with a new UK TV station called FameTV. Revver users will be able to opt-in for TV broadcast and those [clips] selected will be shown on FameTV. Viewers will vote for their favorites by SMS [just like erm 'real' reality TV] and revenue sent to Revver will be split 50/50 with the video publishers.”
As the article notes, there have been previous deals along the same lines — for example, Rocketboom’s with Tivo. Revver is also pretty and smart: “Revver is very 2.0, with post roll still frame ads, revenue splits for publishers, social bookmarking integration and an API.” But even though it’s an interesting idea, Revver has yet to build the crucial critical mass that has made YouTube so huge. And as we’ve noted before, prettiness and efficiency are not necessarily the key to success — just look at scrappy old MySpace. Let’s wait and see.
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