Ad agency ‘graffiti’ exposed by street artists.
Ad agency apes street art by stencilling ads around ‘hot’ areas in London like Old Street to promote a Brazilian liquor.
Street artists notice — mainly due to posts of the ‘graffiti’ on street art sites like Wooster Collective and blogs like The Londonist). A BBC2 documentary, ‘Inside Saatchi and Saatchi’, which showed the making of the campaign might have alerted them too…
Street artists expose agency’s lame attempt at nicking their look and paint over/paper over the images. Gain coverage in The Times.
Read and learn:
‘Saatchi Tags London with Fake Art to Hawk Brazilian Liquor’
There’s a lovely irony in graffiti artists ‘tidying up’ advertising by papering over it. Or by crossing it out (see picture). The Saatchi’s image is also exposed by the fact that it doesn’t actually say anything — it’s just a stylised picture of the Christ. Compare it to, say, street art by Banksy which always expresses something — more often than not deeply political.
Time magazine are trying to pull a similiar stunt in New York at the moment, watched with increasing amusement by Gawker.
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