Fashion house produces animated short
To advertise its Spring/Summer 08 collection, the fashion house has produced a short film. In it, a blank-eyed nymph both models and interacts with the product: a couple of scuttling crabs become shoes and a fish transmogrifies into a handbag. Further blurring the lines between advertising and product, the illustrator behind the short – James Jean – has also worked on Prada prints and bags for this season, as well producing the backdrop for catwalk shows and in-store decoration.
And whilst we have absolutely NO IDEA what the film means, it sure beats the usual grumpy-looking models staring out from the pages of Vogue.
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This looks fantastic – what took them so long!