How movie ‘non-placement’ that has created demand for a sneaker that doesn’t exist
From advertising age, this story about a movie ‘non-placement’ that has created demand for a sneaker that doesn’t exist …
The unpaid inclusion of a nonexistent Adidas shoe in the movie The Life Aquatic has sparked a brisk consumer demand for the product. This custom-made version of the Adidas ‘Zissou’ is now for sale on eBay. Other Web sites provide instructions for making your own Zissous.

![[Image relating to the story Christmas at Number 42]](http://farm3.static.flickr.com/2650/4194806474_aa3bfc8c85.jpg)
![[Image relating to the story Introducing <em>Fire & Knives </em>]](http://www.bigshinything.com/wp-content/uploads/2009/11/Front_coverpage1.jpeg)
![[Image relating to the story BigShinyThing recommends… Regretsy]](http://www.bigshinything.com/wp-content/uploads/2009/11/kittenhead.jpg)
![[Image relating to the story Face On]](http://farm3.static.flickr.com/2467/3616836686_143db79999.jpg?v=0)