How movie ‘non-placement’ that has created demand for a sneaker that doesn’t exist
From advertising age, this story about a movie ‘non-placement’ that has created demand for a sneaker that doesn’t exist …
The unpaid inclusion of a nonexistent Adidas shoe in the movie The Life Aquatic has sparked a brisk consumer demand for the product. This custom-made version of the Adidas ‘Zissou’ is now for sale on eBay. Other Web sites provide instructions for making your own Zissous.


![[Image relating to the story Urban Cookbook Party Reminder!]](http://www.bigshinything.com/wp-content/uploads/2008/10/nyc-a2.jpg)
![[Image relating to the story RIP Nagi Noda]](http://www.bigshinything.com/wp-content/uploads/2008/09/nagi-noda.jpg)
![[Image relating to the story Harvey Pics]](wp-content/uploads/2008/09/harvey_nics_helmut-small.jpg)
![[Image relating to the story South Bank Takedown]](http://www.bigshinything.com/wp-content/uploads/2008/08/2800606495_7f3cf289b1.jpg)
![[Image relating to the story Addictive TV at the National Theatre]](http://www.bigshinything.com/wp-content/uploads/2008/08/2789781914_ace34af304.jpg)
![[Image relating to the story Milking It]](http://www.bigshinything.com/wp-content/uploads/2008/08/33902.jpg)