BigShinyThing

How movie ‘non-placement’ that has created demand for a sneaker that doesn’t exist

From advertising age, this story about a movie ‘non-placement’ that has created demand for a sneaker that doesn’t exist …

The unpaid inclusion of a nonexistent Adidas shoe in the movie The Life Aquatic has sparked a brisk consumer demand for the product. This custom-made version of the Adidas ‘Zissou’ is now for sale on eBay. Other Web sites provide instructions for making your own Zissous.

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