BigShinyThing

Joss (creator of the Buffy franchise) Whedon’s cult SF TV series Firefly was axed after its first series. The movie based on it, Serenity, met with moderate box-office success. Now the production company is mooting a second series, which will be available in a number of formats — but on TV won’t be one of them. According to their web site:

We are looking to push the envelope of episodic television by offering Season Two of Firefly in a groundbreaking new format. Each episode (or the entire season) would be made available for purchase in Standard or Hi-Definition.

It’s possible that subscribers may choose one of three playback options; monthly DVD deliveries, TV On-Demand using your cable or satellite provider, or computer viewing via Streaming Download.

Must help when your core demographic is teen-age early-adopters who are well kitted out with broadband. Even so — remember that they’re just a bit further ahead on the curve. Direct distribution is here to stay.

[via Slashdot]