BigShinyThing

We all know that PETA have a long history of stunts against fashion industry fur fanciers. But do they (or we) ever consider how PETA has in fact done a grand job of publicising and popularising their ‘victims’?

Example One. Julien MacDonald’s show at London Fashion Week. Having been Creative Director at Givenchy a few years back, he quit after a few lacklustre collections. He now has his own line at Debenhams department store and Paris Hilton as a muse — oh, and he’s the catty judge on Sky One’s Project Catwalk. So his show was hardly destined to be front page news — and certainly not big news outside the UK fashion fish bowl. That is, until the PETA flour bombing incident. (Note this also got everyone’s favourite publicity whore, Paris, the lion’s share of the coverage too.)

Example Two. Anna Wintour. Although a known and respected fashion editor, she truly entered mainstream consciousness when PETA started dumping dead raccoons on her dinner plate in restaurants. Since then it’s been one long panto season of ‘Nuclear Wintour’ vs. the animal rights loons, garnering plenty of press for both American Vogue and PETA in the process. It’s also a win-win situation on both sides (although we’re sure damned inconvenient for Wintour on occasion) — PETA make Anna their very own Cruella de Ville and Wintour looks like a stoic protector of Vogue’s (crucial) advertisers.

Example Three. The ‘Giselle fur scum’ sign paraded on the Victoria’s Secret catwalk behind an oblivious-looking Giselle a few years back. She did pretty well out of that did she not? In fact, it seems to have become staple image in any press coverage of PETA — namechecking the VS underwear label as well, of course.

It’s just a thought…