Is this ‘panic attack’ effect the next ‘bullet time’?
‘Bullet time’ is the time freeze special effect pioneered in the Matrix films. Although the Wachowski brothers won the Oscar, the effect was in fact invented by Michel Gondry for a 1996 Smirnoff cinema commercial.
For those bored with bullet time, there is a new frantic, juddering effect as seen in the current Mercedes commercial and, more spookily, in this short film by French artist Vadim Bernard.
A lovely evocation of what it’s like to have a panic attack …
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