Microsoft to patent technology which charges users who choose to skip ads.
MIT’s adverblog reports that
Microsoft has applied for a patent for control-based content pricing, which describes a scenario in which viewers are charged higher fees if they skip commercials or replay sports highlights.
Microsoft’s patent application reads:
In an implementation of control-based content pricing, a content server distributes media content to a client device in response to a request from the client device to receive the media content. A valuation application allocates a cost to the client device when the media content is distributed to the client device. The content server receives a view control input from the client device that indicates how the media content is to be rendered and the valuation application adjusts the cost according to the view control input and how the media content is to be rendered.
![[Image relating to the story Harvey Pics]](wp-content/uploads/2008/09/harvey_nics_helmut-small.jpg)
![[Image relating to the story South Bank Takedown]](http://www.bigshinything.com/wp-content/uploads/2008/08/2800606495_7f3cf289b1.jpg)
![[Image relating to the story Addictive TV at the National Theatre]](http://www.bigshinything.com/wp-content/uploads/2008/08/2789781914_ace34af304.jpg)
![[Image relating to the story Milking It]](http://www.bigshinything.com/wp-content/uploads/2008/08/33902.jpg)
![[Image relating to the story Fashionomics]](http://www.bigshinything.com/wp-content/uploads/2008/08/2765266796_b639055356.jpg)
Add a Comment