BigShinyThing

SOV to her mates (Susan to her mum), says:

I live in a tracksuit. I love Adidas but also have some designer ones like Evisu. They just make me feel really comfortable. I’m influenced a lot by Missy Elliott’s style, but I’ve always been a tomboy and haven’t worn a skirt or dress since I was eight. Normally I shop in low-key places like JD Sports and buy a lot of replica old-skool trackies, but not the vintage originals. I might experiment with clothes when I get older but for now, I’m happy with my sportswear. I take it really seriously — I’m even having to say no to being my sister’s bridesmaid because I couldn’t wear the dress.

Bless.

There’s a nicely placed ad earlier in the mag for Missy Elliott’s Adidas range but seriously, Adidas — give this girl a sponsorship deal! Lady Sovereign’s new single 9 to 5 is out now.

From advertising age, this story about a movie ‘non-placement’ that has created demand for a sneaker that doesn’t exist …

The unpaid inclusion of a nonexistent Adidas shoe in the movie The Life Aquatic has sparked a brisk consumer demand for the product. This custom-made version of the Adidas ‘Zissou’ is now for sale on eBay. Other Web sites provide instructions for making your own Zissous.