BigShinyThing

Brand Love

Friday 2 December 2005

‘Tin million uses’ for an Altoids tin.

The mint brand recently launched a competition to find the most creative uses of its empty tins. “Over time, we’ve noticed that Altoids mint aficionados don’t stop once the mints are gone,” said Chris Peddy, general manager for Altoids. “They reuse their tins for anything from baking cookies to making musical instruments.”

The winner turned a tin into a theremin — as you do. Other top picks were a wintergreen tin that switches music from PC speakers to headphones, a Morse code reader and a pinhole camera.

After receiving nearly 200 entries, the company decided to award the $1,000 grand prize to Jon Lennon (sic) of Ithaca, N.Y., for the theremin that he built inside a tin of ginger Altoids.

There are more (independent) examples on Flickr where ‘Altoids’ has 197 tags — the Altoid-tin-as-lamp pictured is one of them. The tins also apparently make perfect holders for cameras and MP3 players.

Maybe Pringles could similarly exploit the fact that their tins make perfect wireless antennae …

Story via ZDnet.

Posted by Anne-Fay | Tags: Altoids, design
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This article is provided under a Creative Commons license.

LIFESTREAM / Nov 21^st 2008

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	We posted 15 pictures on Flickr...

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AF: “Oops”

AF: “I”

AF: “Is listening to Coil. Happy”

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