Much as we love Nick Park’s national treasures, surely they are much more suited to flogging tea bags than glad rags? Mother‘s Hibby and Harvey campaign from the late 90s was far more on-brand. With their delightfully catty captions — “Nice Helmut” — the knitted dolls spoke directly to the fashionistas who shop at Harvey Nicks as well as modelling the clothes. It’s hard to see Wallace and his dog having the same high fashion resonance.
And yet. Marks and Spencer has just launched an ad campaign featuring that beloved working class stereotype Del Boy in an attempt to move away from its current upmarket image. Food retailers in the UK are increasingly under pressure from the ‘Aldi effect’ with credit-crunched shoppers switching to budget outlets. M&S claims that Del Boy has “universal appeal with the British public”. Maybe Harvey Nics is attempting a similar shift by adopting the distinctly mainstream Wallace and Gromit. But what does a luxury brand have without its exclusivity? Luxe brands from M&S upwards may well be about to find out…
To advertise its Spring/Summer 08 collection, the fashion house has produced a short film. In it, a blank-eyed nymph both models and interacts with the product: a couple of scuttling crabs become shoes and a fish transmogrifies into a handbag. Further blurring the lines between advertising and product, the illustrator behind the short – James Jean – has also worked on Prada prints and bags for this season, as well producing the backdrop for catwalk shows and in-store decoration.
And whilst we have absolutely NO IDEA what the film means, it sure beats the usual grumpy-looking models staring out from the pages of Vogue.
It’s a bit too close to Creature Comforts for — um — comfort but a nice stage in the evolution of corporate communications all the same. Coca-Cola’s ‘Making of’ last year’s animated TV spot features the v/os of actual ‘happy’ workers.
Make your own line animation and vote for the best.
Flipbook was created by Colombian artist Juan Carlos Ospina Gonzalez. An additional clever feature lets you download your animation onto PDF and print out to create a flipbook. Via we-make-money-not-art.com.
An animated one second film … 24 frames in one second of film … the film consists of 12 giant frames (5ft x 9ft paintings) … each frame will be filmed twice to create the 24 frames in one second of animation. Each frame had its own director and was painted by hundreds of people during an all-night event
Once the film has been shown the frames will be sold off for charity
The film is being funded by hundreds of thousands of producers from the very famous to anyone who can donate a dollar or more to be included in the credits
Extract from the site:
The 1 Second Film hopes to bring a conceptual film to as many people as possible. But this 1st second is just the begining- Ultimately, we hope to bring the entire world together, one second at a time, through a series of epic animated SEQUELS that will eventualy culminate in THE 11,111 SECOND FILM.