BigShinyThing

Friday 10 February 2006

Nice carrier-bag-as-media-space idea from TopShop promoting the Anna Piaggi exhibition at the Victoria and Albert Museum.

How best to publicise fashion maverick Anna Piaggi’s show at the V&A in London? Bag the capital’s most famous youth fashion brand as a sponsor. Simple. There’s even an endorsement from Piaggi herself emblazoned on the bag:

Today I feel that enthusiasm and passion for fashion are still well alive in England and I am happy to see that Topshop is the new catalyst for inventive and stylish dresses.

You currently can’t move on Oxford Street for one of these bags brushing past you on the arm of some 16 year old girl — not your typical habituee of the Victoria and Albert Museum. An added incentive is provided in the form of a 25% off tag for the exhibition on the best selling pieces in store. Clever.

Expect the Anna Piaggi exhibition to be mobbed by ‘fashion forward’ teenagers this weekend.

With thanks to SophieW for the tip.

Posted by Anne-Fay | Tags: Anna Piaggi, fashion, style, TopShop, youth
No Comments (Go on, be first!)

LICENSE:
This article is provided under a Creative Commons license.

LIFESTREAM / Nov 21^st 2008

What's On...

Nov 20^th 2008

	We posted 15 pictures on Flickr...

Nov 19^th 2008

AF: “is sitting in her new starck ghost chair which was bought for her by her very lovely friends xxx”

AF: “Oops”

AF: “I”

AF: “Is listening to Coil. Happy”

Nov 18^th 2008

DB: “Thanks to the nice people at Hub KX for letting me squat there this afternoon.”

Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media - NYTimes.com

[CNN opens hub in Abu Dhabi]

Scrabble regains No 1 spot | Business | guardian.co.uk

[Mainly thanks to scrabulous ... could this be the first example of successful marketing out of facebook (albeit accidental)?]

Hulu draws level with YouTube ad revenue - Brand Republic News - Brand Republic

[Ah the value of starting up with an advertiser-funded premise AND legitimate content. Boring but true ...]

Financial crisis changes consumers' online habits - Marketing News - Marketing Magazine

[Voucher websites are the fastest-growing area of internet retail. The sites, which offer discounts at popular stores, were introduced to the UK in September 2007 and the sector has experienced a 130% increase in traffic in the past year.]

Cayman Went: Advertising with Entertainment Roots - mediabistro.com: AgencySpy

Photo Gallery: The Raging California Wildfires

[Flickr flames ...]

Brooke Shields Says Lipstick Jungle Isn't Dead Yet | The New York Observer

["We're so popular with DVR. We have such a following. The problem is people aren't watching it live and that affects advertisers and that means money. So, basically, they're just trying to figure out a way to reconcile our huge fanbase with advertisers and making sense for them financially... "]

Nov 17^th 2008

Suing the gang next door: Yakuza dragged to court - International Herald Tribune

Conspicuous consumption goes out of style

[The rise of 'subtle luxury' - think understated and enduring, as opposed to flash and fashionable ...]

'Sorry, we're closed' could be sign of times

[OC&C, the strategy consultancy, has carried out the first sector-wide study of its kind into the profitability and dynamics of the retail industry, culminating in its report State of Retail 2008.]

Nov 16^th 2008

Paris is Burning

AF: “anger is an energy”

Nov 14^th 2008

The End of Wall Street's Boom - National Business News - Portfolio.com

	We posted 7 pictures on Flickr...

Harvard Business Review - HBR List 2008

[Old news but good news.]

	We posted 19 pictures on Flickr...

The Morning News: Business : Wal-Mart Advances Media Marketing

[Leveraging 'mum media'.]

Nov 13^th 2008

HATS OFF -- the acclaimed documentary by Canobie Films, starring Mimi Weddell

Doom-mongering: A 2009 Internet Media Plan

[Grimness from Gawker.]

Nov 12^th 2008

	We posted 1 picture on Flickr...

	We posted 10 pictures on Flickr...

Nov 11^th 2008

Young adults are more open to branding on social networking sites - Brand Republic News - Brand Republic

No Golden Arches, No Clowns - McDonalds Japan Goes No-Brand

[McDonald's goes dark ...]

You Tube to start showing full-length films - Times Online

[YouTube gets increasingly desperate in its attempts to monetise content ...]

What's On...

Need to Know

The Only Game in Town

XDR-TB

Chrome, The Cloud, McCloud

Our Big Shiny Lifestream Thing

Cute Overlord

The New News

Listless

Product Displacement

BBC Twitters Parliament

Lessons from Tyra

Genius as a Product

IM bttr

Twitter “Not Pointless” Shock

Web 3.0 Starts Today

RIP Albert Hofmann

Make3D (Does Exactly That)!

Skirting the issue

Overheard on the tube

Flickr Burns

How to advertise in social media

Nice to Know

Cosplay Shoutout!

Urban Cookbook Party Reminder!

Introducing Louise Golbey

RIP Nagi Noda

Harvey Pics

South Bank Takedown

Addictive TV at the National Theatre