London boutique Browns has resurrected the iconic label.
According to Vogue, when fashion buyer Yasmine Sewell discovered that Michael Pearce, the man credited with bringing Ugg to the UK (yeah thanks), had bought the global license in a bid to relaunch the much-loved brand, she snapped up a number of pieces for the store. “They’re redoing some of the old archive pieces and some new stuff,” says Sewell. “It’s the same label and the same feeling. It’s incredibly exclusive and just gorgeous. They’re even using the original Biba lasts for the shoes.” Designed by Tony Cappiello, with creative direction from Pearce, the first collection will feature bags and shoes while, for autumn/winter 2005-6, Bella Freud and Fiona Knapp will add clothes and jewellery into the equation.
Here’s hoping that this relaunch is more successful that the 1990s one - the remnants of which are still knocking around eBay. For a reminder of what the original shop was like, check out Biba: The Biba Experience and In Biba.





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