BigShinyThing

Friday 20 October 2006

The new Sony Bravia ad quietly references Kubrick’s ultraviolent classic.

The evidence: that malevolent clown is styled to look like Malcolm McDowell’s Alex and they also share the same music — Rossini’s Thieving Magpie.

Isn’t the stylised murder and mayhem of A Clockwork Orange a bit dark for a mainstream brand? Or maybe this is the directors/creatives’ little in-joke. The presence of the clown would suggest not. In the film, Rossini’s music always accompanies the gang’s acts of senseless violence. We also think that the ‘making of’ leak onto YouTube — whilst clearly a cute thing to do — has made the actual ad somewhat anticlimactic. Maybe they should have done something like this (below) instead… just a thought.

With thanks to Martyn.

Posted by Anne-Fay | Tags: A Clockwork Orange, advertising, Bravia, Sony
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