It seems that marketers just can’t resist trying to get in with the blogging community.
Biting at the heels of the Cillit Bang scandal… comes this story about Burger King trying to infiltrate the blogosphere. Don’t marketers get that the whole thing about blogging is People Talk but these ain’t nice, pliant consumers - they’re professional gossipers.
If you haven’t come across the Cillit Bang story it’s worth reading the whole sorry tale - just enter “cillit bang” +blog into Google - around about the first result will be blogger Tom Coates’ expose.



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