BigShinyThing

As of today this is still up on the Chevy/Apprentice consumer-created ad site. The copy reads:

Like Snow? Beautiful landscapes? Be sure to take it all in now because…

Tomorrow this asshole’s SUV will change the world

Global warming isn’t a pretty SUV ad

It’s a frightening reality

ExxposeExxon.org

Tahoe — An American Revolution

Via AdPulp who also point out that this is now officially Out There — as soon as Chevy take it down it’ll be up on YouTube. April fools.

UPDATE: this is starting to spread with activist sites encouraging people to go to the site and make a statement — the results are piling up on YouTube as we type… We particularly like this one sent in by a BST reader — page down the YouTube link for handy hints on how to upload your version now that Chevy has blocked entries to the competition.

UPDATE: Chevy are now claiming that they *expected* this to happen.

A spokeswoman for Chevrolet, Melisa Tezanos, said the company did not plan to shut down the anti-S.U.V. ads [note they have blocked any more uploads to the comp]. “We anticipated that there would be critical submissions,” Ms. Tezanos said. “You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it’s part of playing in this space.”

To paraphrase Mandy Rice Davies: well, they would say that wouldn’t they?