BigShinyThing

Thursday 11 August 2005

Missing a fantastic brand marketing opportunity, FedEx sues a man making furniture out of their boxes.

Maybe they should have called their marketing department instead of the lawyers: ‘Look! Someone loved FedEx so much they made all their furniture out of it/our packaging is strong enough to make tables out of’ … and so on.

Wired has the full story. The website which sparked the litigation is still viewable at www.fedexfurniture.com.

Or maybe it is some clever marketing ploy … it’s getting increasingly hard to tell.

Posted by Anne-Fay | Tags: FedEx, furniture, intellectual property, marketing mistakes
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Contact: anne-fay (at) bigshinything (dot) com

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