BigShinyThing » FedEx http://www.bigshinything.com Emergent Culture Thu, 12 Aug 2010 22:53:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 FedEx Doesn’t Get It http://www.bigshinything.com/fedex-dont-get-it http://www.bigshinything.com/fedex-dont-get-it#comments Thu, 11 Aug 2005 17:41:09 +0000 Anne-Fay /?p=446 tables.jpgMaybe they should have called their marketing department instead of the lawyers: ‘Look! Someone loved FedEx so much they made all their furniture out of it/our packaging is strong enough to make tables out of’ … and so on.

Wired has the full story. The website which sparked the litigation is still viewable at www.fedexfurniture.com.

Or maybe it is some clever marketing ploy … it’s getting increasingly hard to tell.

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