Find yourself on Flickr.
We’ve talked before about how much we love Flickr (despite that little falling out a while back). Mainly we love it because we think it knows us — Flickr presents our life in a tag cloud. And so it should — what we photograph says a lot about who we are (shiny shoes!).
Cunning brands out there should be looking into how their brand is defined through Flickr’s folksonomy… here’s Abercrombie & Fitch’s. And here’s how Abercrombie & Fitch describes itself:
The highest quality, casual, All-American lifestyle clothing for aspirational men and women.
We’d argue that Flickr’s suggested description — “try a search for af, model, abercrombiefitch, newyork or gay instead?” — is right on the nail. Where the brand sits within Flickr is the consumer perception regardless of how the brand sees itself. In world defined by folksonomies and not taxonomies what matter is not what we’re told about a brand but how we feel about it.
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