BigShinyThing

Bush Whacked?

Friday 13 October 2006

Channel 4 ‘takes out’ George W Bush.

To promote its More 4 drama Death of a President, Channel 4 used the wraparound on News International freesheet thelondonpaper.

Thousands of Londoners got an almighty shock as the ‘headline’ appeared to report the death of one George W Bush. What was particularly smart about this campaign is the photo is modelled on an already iconic image: the near-fatal shooting of Ronald Reagan in 1981.

Understandably, both the drama and its ad campaign have been rather controversial. And by working with an actual newspaper, More 4 have successfully blurred the lines between fact and fiction — a brilliantly provocative example of ‘what if?’

[Full disclosure: one of us works for United London, thelondonpaper's ad agency. We did not do the More 4 ad].

Posted by Anne-Fay | Tags: advertising, George Bush, More 4, print media, thelondonpaper
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