Just like he did with ‘The Tipping Point’, Malcolm Gladwell seems have successfully caught the mainstream imagination with Blink - his thesis on the power of non analytical thought. Here, Time Magazine muses on how Bush is the ‘blink’ president

Joe Klein writes in Time:
“Bush is the ultimate "Blink" President, to use author Malcolm Gladwell’s catchy term, and recent title, for instantaneous, subconscious decision making.
The slogan on Gladwell’s book jacket “Don’t Think?Blink!” is a perfect mantra for an attention- deficit-disordered society, and an apt description of the electric jolt Bush has brought to politics and policy. It certainly was the subtext of the 2004 presidential campaign: Kerry’s thinking seemed tortured, paralytic; Bush’s blinking seemed strong and decisive.”
Klein qualifies his argument:
“Gladwell argues that blinking is best when it is reinforced by a lifetime of study and expertise. Bush’s blinks come in two basic varieties: judgments about people and about broad policy”


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